Having a large product line can be a challenge. When The Elephant Pants clothing company appeared on Shark Tank, it was valued at $2.9 million. However, in the two years since the appearance, the company has sold 400,000 pairs of pants and made a profit of $7 million. Having a successful marketing mix is a crucial factor in the success of the company, and it has helped it grow.
The company is committed to donating 10% of its profits to elephant conservation organizations. They also donate funds to anti-poaching, habitat protection, and finding a cure for elephants. While the company does not have a retail store, it does have showrooms where customers can find more information about the company’s products. In addition, it donates a portion of its sales to the Elephant Rescue Marketplace, an online shopping marketplace that sells fashion-related items and supports elephant rescue movements.
The competition in the online as well as the offline market for The Elephant Pants clothing company is huge, but the company has developed a successful marketing mix that keeps the company afloat. In addition to donating money to conservation efforts, the company has also perfected its marketing strategy, and it has managed to sell its products at a reasonable price.
